Our story
The founder of Grá Cashmere was born and raised in the western province of Mongolia, immersed in the traditional nomadic lifestyle. It was here, in Mongolia’s vast landscapes, that her fascination with the craft of clothing began.
From a young age, she showed curiosity for creating garments. Her parents would often find her sewing and knitting with wool spun by her family—yarn harvested from their sheep, goats, and yaks using wooden drop spindles. She spent hours knitting small woollen socks and vests for children in the neighbourhood, a pastime that deepened her love for the art of making clothes.
In her late twenties, she made the bold decision to move to Ireland, a place where she knew no one and didn’t speak the language. While life’s demands led her in different directions, the desire to create never left her.
Over time, her experiences broadened her perspective, and with age came the realisation that it was time to bring her childhood dreams into the world. Thus, Grá Cashmere was born—a brand infused with the love for garments that last generations, and a bridge between her Mongolian heritage and her new life in Ireland.
The Inspiration Behind Our Ethics
The founder’s commitment to sustainability and mindfulness was influenced by her father, a man ahead of his time. She recalls how, without anyone asking him to, he would clear rubbish from rivers and riverbanks, driven by a deep respect for nature. His actions, though simple, planted the seed for Grá Cashmere’s ethical mission: to honour the planet, its people, and the dreams we hold dear.
At Grá Cashmere, we believe that fashion can be a force for good. Our brand is built on the principles of giving back—to the environment, to the communities who help us create, and to the economy of Mongolia, where our story began.
Our Vision
At the heart of Grá Cashmere is a reverence for the land and its resources, particularly the goats whose cashmere fibres are the foundation of the brand. Mongolia, known for producing nearly 60% of the world’s raw cashmere, however only a small percentage of the raw cashmere is processed locally. Grá Cashmere strives to change that by supporting local artisans and domestic craftsmanship.
Grá Cashmere is dedicated to mindful production, creating pieces that endure, both in quality and style. Rather than participating in the constant churn of seasonal trends, we focus on crafting timeless capsule collections—designed to suit every body, with garments that remain relevant season after season. Our goal is to perfect the "forever wardrobe", producing garments that are not only luxurious but also timeless.
We are conscious of how much we produce, how much waste we generate, and how we can continue to evolve in a fast-paced fashion world. It’s a learning process, but one we are fully committed to.
Grá Cashmere is more than just a brand; it’s the fulfilment of a lifelong dream and a symbol of love—for the craft, for the Earth, and for the people we serve. Each piece is made with the hope of leaving a positive impact, inspired by the values passed down through generations of Mongolian artisans and the founder’s unwavering vision for a better, more thoughtful world.
